Core Web Vitals Optimisation Kite

Why Core Web Vitals Optimisation Matters for SEO in 2025

Search engines have moved past the era where keywords alone could secure a top ranking. Google's ongoing push toward user experience as a ranking signal means that technical health of a site now carries as much weight as content quality. For anyone responsible for organic search performance, understanding how page experience metrics interact with traditional SEO is no longer optional. It is the baseline. The shift started quietly with page speed updates in 2010, then accele